As we move into our 70s and beyond, our skin's need for hydration and support becomes more important than ever. You might notice your complexion feels drier, less firm or more sensitive, making a truly effective, gentle face moisturiser an essential daily companion.
Finding the right one can feel overwhelming, but it doesn't need to be. For over 25 years, we have specialised in creating certified organic skin care powered by effective plant-based ingredients that are kind to your skin. This guide will help you choose the perfect formulation to leave your skin feeling comfortable, hydrated and radiant every day.
At a glance
- Best overall for radiance: Age Defy+ Brightening Moisturiser helps to smooth and target age spots
- Best with daily sun protection: Age Defy+ Daily SPF30 Moisturiser offers essential broad-spectrum defence
- Best for very sensitive complexions: Scent Free 24-Hour Cream provides deep, gentle hydration
- Best for a hint of colour: Age Defy+ Tinted DD Cream SPF15 evens skin tone with a dewy glow
What makes a good face moisturiser for skin over 70?
Mature skin produces less sebum - the natural oils that keep it soft and protected. This can lead to increased dryness, a feeling of tightness and more visible fine lines. It also takes longer for skin cells to renew, which can contribute to a duller appearance.
A brilliant moisturiser for this stage of life focuses on three key areas.
Firstly, it must deliver deep, lasting hydration. Look for ingredients like nourishing Shea Butter, Olive Squalane to support the skin barrier, and plant-based Glycerine to draw in moisture. Secondly, it should contain antioxidants to help protect the skin from environmental damage. And finally, if it is for daytime use, it should offer broad-spectrum sun protection to prevent further UV damage.
Why choose a Green People moisturiser?
When our founder, Charlotte Vøhtz, started Green People in 1997, her mission was to create truly organic and gentle formulas that were highly effective for even the most sensitive skin. That philosophy is at the heart of everything we do today.
Our moisturisers for mature skin are:
- Made with a high concentration of certified organic ingredients
- Enriched with innovative, clinically tested plant stem cells
- Cruelty-free and never tested on animals
- Free from ingredients you might prefer to avoid, like harsh alcohols, artificial fragrances and silicones
Best overall moisturiser for skin in your 70s
If you feel your skin has lost some of its vitality or you are concerned about pigmentation and age spots, a brightening formula can make a remarkable difference. Bringing back a luminous, even tone is key to helping skin feel its best.
Our Organic Food Federation certified Age Defy+ Brightening Moisturiser is specifically designed to address this. It uses Beech Bud Extract to help smooth the skin's surface and a complex of Pineapple, Hibiscus and Cucumber to gently brighten and refresh the complexion.
The star ingredient is clinically proven Everlasting Flower, which works to support the skin’s structure for a firmer feel. The texture is sublime - deeply nourishing yet it sinks in effortlessly without a trace of greasiness, leaving skin feeling soft and supple.
Age Defy+ Brightening Moisturiser 30ml
Target age spots, fine lines and wrinkles with this hydrating face cream654.00 kr
Best daily moisturiser with SPF for over 70s
Applying sun protection every single morning is the single most effective anti-ageing step you can take. To make it effortless, choose a moisturiser that combines hydration with high-level, broad-spectrum SPF.
The Age Defy+ Daily SPF30 Moisturiser is a sophisticated day cream that does just that. It provides robust protection against both UVA and UVB rays while delivering potent plant actives. Antioxidant-rich Edelweiss shields the skin from pollution, while Green Tea and Rosemary Extract provide further protective benefits.
It has a silky, comfortable feel that absorbs beautifully without leaving a white cast, making it an ideal base for any make-up you choose to wear. As it is dermatologically tested, it is also a great choice for those with sensitive skin who need reliable daily protection.
Age Defy+ Daily SPF30 Moisturiser 30ml
Hydrate, renew and protect with this facial SPF. Ideal for anti-ageing.668.00 kr
The kindest moisturiser for sensitive mature skin
Does your skin often feel tight, uncomfortable or prone to redness? Finding a moisturiser that soothes and deeply hydrates without causing irritation is paramount. For this, you need a formula free from fragrance and other potential triggers.
Our best-selling Scent Free 24-Hour Cream has been a hero product for those with reactive skin for many years. It is COSMOS Organic certified, dermatologically tested and entirely fragrance-free, offering pure, uncomplicated comfort.
This rich yet gentle cream is powered by organic Aloe Vera, nourishing Shea Butter and Evening Primrose to deliver intense moisture and calm the skin. We also add Prebiotics to help support a balanced, healthy skin microbiome, which is your first line of defence against irritation. It leaves skin feeling soft, plump and perfectly content all day long.
Scent Free 24-Hour Cream 50ml
Healthy skin starts with our bestselling moisturiser for sensitive skin390.00 kr
Best for a hint of colour and an even glow
For days when you want a little coverage without the weight of a traditional foundation, a tinted moisturiser is the perfect solution. It can instantly even out skin tone, soften the appearance of redness and give your complexion a healthy, radiant look.
Our Age Defy+ Tinted DD Moisturiser SPF15 is a 'Daily Defence' cream that works as an all-in-one primer, moisturiser and light foundation. The creamy texture blends seamlessly to provide a dewy, natural finish that never looks heavy or settles into fine lines.
Infused with Sea Fennel Stem Cells to boost radiance and energise the skin, it’s a brilliant choice for a quick and easy morning routine. It’s also dermatologically tested and provides SPF15 protection, making it a true multi-tasking hero for mature skin.
Age Defy+ Tinted DD Moisturiser SPF 15 – Light 30ml
Hydrate, glow and protect with this tinted moisturiser with SPF.654.00 kr
Frequently asked questions
What ingredients should I look for in a moisturiser for mature skin?
For mature skin, seek out powerfully hydrating ingredients like Hyaluronic Acid, Shea Butter and Olive Squalane. Potent plant actives like Beech Bud, Edelweiss and Sea Fennel Stem Cells offer excellent antioxidant and firming properties to support skin tone and texture.
Can moisturiser really reduce deep wrinkles?
While no cream can erase deep wrinkles, a high-performance moisturiser can dramatically improve their appearance. By intensively hydrating and plumping the skin, it softens the look of fine lines and makes the skin’s surface appear smoother and firmer. Consistent use is key to improving skin texture over time.
How often should I moisturise my face when over 70?
We recommend moisturising twice daily. Apply your moisturiser in the morning to clean skin to protect and hydrate it for the day ahead. Then, apply a nourishing cream in the evening to support the skin’s natural repair processes while you sleep. You can re-apply during the day if your skin feels particularly dry or tight.
Is SPF necessary every day for mature skin?
Yes, absolutely. Sun damage is the leading cause of premature skin ageing, including wrinkles and age spots. Using a broad-spectrum SPF every day - even on cloudy days - is the best way to protect your skin from further damage. Explore our full range of natural sunscreens for more options.
My skin is very sensitive, what should I avoid?
If your skin is sensitive, it is best to choose products that are fragrance-free and formulated without ethyl alcohol or harsh synthetic ingredients. Our Scent Free collection is specifically designed for this, and we always recommend patch testing a new product before use. Read our guide to managing sensitive skin for more advice.
We hope you have found the best face moisturiser for your skin over 70. If you need any more help or advice, our friendly UK customer care team are happy to help on 01403 740350 or on social @GreenPeopleUK.
MEET CHARLOTTE, FOUNDER OF GREEN PEOPLE
Charlotte Vøhtz, founder of Green People, has 25+ years of experience in the natural and organic beauty industry.
A recognised leader in the field of organic beauty, Charlotte helped inform the UK's first organic beauty standards and was voted the People's Choice in the 2023 list of Who's Who in Natural Beauty.
A published author, she wrote the organic beauty bible 'Naturally Gorgeous'. Previously, she qualified as a nurse and spent over 10 years working in pharmaceuticals.
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